Experiential Activation
CLIENT: HULU + DISNEY+ | PRODUCTION: UNBOXED GROUP
For the premiere of Washington Black, I helped lead the design and ideation for an experiential activation that brought the series’ themes of adventure and discovery to life. Collaborating closely within a team, I developed the visual concept, spatial storytelling, and environmental graphics that shaped the overall guest experience.
The design translated narrative elements into immersive, tactile moments through thoughtful materials, lighting, and visual language, creating an atmosphere that allowed audiences to step into the world of Washington Black and engage with the story beyond the screen.
Pitch concept & design * Visual storytelling * Print production
Client Ask
The challenge was to create a series premiere without showing any footage of the series. We designed an environment that allowed guests to feel as though they had stepped inside the story, translating the show’s central themes of freedom, discovery, and transformation into a fully immersive, sensory experience.
