Laura Ingalls Wilder’s Little House series has inspired generations with its stories of adventure, family, and frontier life. For those who wish to step into that world, the Laura Ingalls Wilder Memorial Society in De Smet, South Dakota, offers visitors a glimpse of the “Little Town on the Prairie.”

This rebrand captures the spirit of Laura’s childhood wonder while giving the organization a modern, approachable identity. The refreshed visual system reconnects audiences with the sense of discovery and nostalgia that the books evoke, celebrating both the heritage of the stories and the enduring beauty of the prairie.

Developed as a conceptual project in 2017.