Vortex is a fictional music festival created to give college students the ultimate spring break experience. Set against the stunning backdrop of Sedona, this all-inclusive event offered everything from housing and food to world-class music, allowing attendees to leave the stresses of school behind and embrace the supernatural.

The complete event branding and production covered every touchpoint of the experience, from the first interaction with the brand to an ongoing campaign that kept attendees excited and engaged year-round. Each promotional moment leading up to the festival ensured fans stayed inspired and ready to get “Supernatural” once again.

Developed as a conceptual project in 2018.